WIP 4: Illustrator Progress

I first used basic shapes to create the silhouette of the Taj, it was a VERY long task but I am please with the end product. (if you look at my second image you can see the blue outlines of all the shapes I used. I played around with the colour palette until I found something I like. I still used pink and orange but I refrained from using shades that are all very arresting and bright. I looked at different hues and shades and played around with the colour till i found a palette that was really warm, celebratory but would also be easy on the eyes. I made my space for the text and I used a long slim rectangle to help keep consistent spacing.

I am rather happy with my progress, but I do feel like I have a LONG way to go. Screen Shot 2015-06-03 at 9.18.13 pm


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Research 3: Colour

Colour is a crucial part as it indicates many things in our lives, from nature, to how someone is feeling. Colours have drastically different meanings in different cultures, but one thing they all have in common is that colour is significant.

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Because I have chosen to base my Infographic on Indian customs, I looked at the Cultural Colour wheel and found the following in the hindu culture.

Joy = yellow

Mariage = red

lighter shades of purple = passion and love.

The reason I have chosen my colours based on love and marriage is because Rangoli is all about celebrations, and nothing is like an Indian Wedding. I wanted to use bright and festive colours, but also something feminine and romantic.

Colors affect our moods, perceptions and adds context to our content. I would like to bring India into the infographic just by using colour.  By selecting the right colour scheme, I will potentially enhance the effectiveness of the message that I want to get across.

However, there’s a thin line between having a great colour palette and using too many colours that would give someone sore eyes. I’ve found  some neat tips and tricks online to prevent a colour overload.

  1. Stick to 2 main colours, and do not use more than 4 colours. A little goes a long way.
  2. Pick only 1 or 2 main colours (clear and bold), while the rest should be complementary colours (subtle and warm).
  3. When you’re tempted to add more colours,don’t give in- use more shades instead.
  4. Provide ample white space for the eyes to stay relaxed.

Based on this research, I have selected the following colour palettes ( might probably adjust them a little)







WIP 3: Layout ideas

These are my sketches,

Take One:


Was too plain and had no symmetry to it. The U shape thing at the top is a hand sprinkling colour in case you were wondering 😛


Take Two:


Some improvements with symmetry and the flow of materials into the finished product at the bottom, however not enough information and it still looks mismatched.

Take Three

This time I incorporated the Taj Mahal and I will be using the pointed domes as a re-occurring motif through the image to create harmony. the rule of thirds is employed in this image and i feel it has a better flow and symmetry whilst giving room for information on the history, materials and designs.


WIP 1 : Brainstorm

I knew from the get go that I wanted to do something about the vibrant indian festivals, food or culture. The colour pallet appeals to me and I feel I could be very creative with what I produce. I have finalised the list down to five main areas.

I can explore typography as well and also use images and patterns to create a ver authentic indian ‘feel’ to the infographic.

1. Rangoli

Diwali celebration in Ahmedabad.02,November,2013 Photo Yogesh Chawda
Diwali celebration in Ahmedabad.02,November,2013
Photo Yogesh Chawda

2. Henna


3. Various Saree Styles


4. Chai


5. Sankranthi (kite festival)


WIP 2 : Mindmap

I have chosen to do Rangoli as the striking visuals of the art form really appeal to me and I feel that because there aren’t many infographics on this art-form, it would be a good challenge.

For those of you who may not know Rangoli it is the traditional Indian decoration and patterns  drawn onto the ground, usually in chalk or colored powder and embellished with sand, rice, candles or flower petals. Rangoli is a Sanskrit word, signifying a creative expression of art by using colors and shapes. In ancient times, beautiful rangoli patterns and designs were made on the entrances of Indian homes for aesthetic purposes and to welcome  guests. Besides a creative expression of art, they were also considered a symbol of good-luck. Designs are composed of geometric and curvilinear patterns, usually derived from nature. After the Rangoli is complete, the image is simply allowed to blow away with the wind – serving as a metaphor for the impermanence of life, Savoor 2010.

Here are a few images of the art form

best-rangoli-designs-6 Rangoli-for-Holi rangoli-designs-pattern

I have created a mindmap in order to organise my ideas

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Research 2: Projection and Semiotics

In this research post I would like to discuss the use of projection and semiotics.

Semiotics is the use of conveying meaning by using codes and symbols that can be interpreted by the viewers. These images can be iconic, indexical or symbolic. I would like to mainly use indexical and iconic as they can convey the meaning at a glance and do not require too much cultural and social understanding.

I also like the idea of incorporating a displaced code. If I were to continue with my idea on how to make a salad, I would try to use fruit to make up the shape of the international health symbol shown below. Or I would have a mason jar with arms doing weights but the weights are vege’s instead.



Projection is using an image to mentally create a picture. in a way its like connecting the dots to create an image. with infographics I feel this will be  a very powerful tool as you can place information in the shape of object that will create a mental picture that connects to the text. It also displays creativity and can implicitly convey ideas in a clever way without being too obvious.

Below is an example of what I would like to achieve using projectionglobal-carbon-footprint_50290b0baf4ce

Research 1: Infographics

From what we learnt in class, infographics need to visually tell a story without overcrowding and overwhelming the reading with lines of words. The colour, arrangement, typography, images and format all contribute to meaning even before the reader actually begins to look at the words. 

Because we created an infographic that outlines a process, I have decided to choose a topic that isn’t information heavy, but can be expressed and explained simply. I would like to place more emphasis on visual, colour and creating a ‘mood’ within the infographic. To achieve this I will most likely create themed graphics which tell the viewer what kinds of information the piece contains at a glance. I would like to use charts and diagrams to represent a flow, but I do not what to make it look boring by using standard arrows and circles. I would like the diagram itself to look like an image from afar. For example, if I were to talk about the components of an egg I would make the annotated diagram somehow represent a chicken, or a nest or an egg.  

The following images are processes I would like to explore for my assignment