Category Archives: Brief 2 Research

Research 5: The Rangoli main Image

I am doing my entire infographic about Rangoli, yet the main image in the infographic so far is the Taj Mahal. I feel like I need a string Rangoli image I can use, but not something that will be overly complicated. I have looked at some designs online, but they are either too complicated or will not fit into my slim column. So i have finally decided to just do my own design. I selected the mango and circle as my main motifs and i played around with a few combinations on paper. Once i found the pattern i liked the most, i was able to create it on Illustrator using basic shapes.

Because I wanted the design to be one of the places the eye is drawn to decided to make it large and allow it to occupy the column in the middle. I then gave it a thick white outline with all the colours used in the image incorporated somehow in the design.  I also took a chance a made it asymmetrical in the hopes that it would draw they eye to it.

These are the preliminary designs.

Photo on 9-06-15 at 9.45 am


Research 4: Text Spacing

The way you space text is very important to the reader as it need to follow consistency throughout to avoid looking cluttered and meaningless. Often text is justified or alight to the left or right depending on the images it needs to fit around.  In order to reduce white space make the infographic look fuller, i will try and make the text fit into the three columns in created. The background i feel draws the eye to the text without having to hunt for it.  My only challenge at this point is to select a font that will reflect the ‘indian’ theme as well as a string text colour. I wont be able to use back because its not part of my colour scheme, but looking at using one of the darker shades. I dont think I will justify the font for my image because i would like it to look centred and to tie in the with the Taj Mahal minaret.

Research 3: Colour

Colour is a crucial part as it indicates many things in our lives, from nature, to how someone is feeling. Colours have drastically different meanings in different cultures, but one thing they all have in common is that colour is significant.

Screen Shot 2015-05-31 at 10.56.24 am


Because I have chosen to base my Infographic on Indian customs, I looked at the Cultural Colour wheel and found the following in the hindu culture.

Joy = yellow

Mariage = red

lighter shades of purple = passion and love.

The reason I have chosen my colours based on love and marriage is because Rangoli is all about celebrations, and nothing is like an Indian Wedding. I wanted to use bright and festive colours, but also something feminine and romantic.

Colors affect our moods, perceptions and adds context to our content. I would like to bring India into the infographic just by using colour.  By selecting the right colour scheme, I will potentially enhance the effectiveness of the message that I want to get across.

However, there’s a thin line between having a great colour palette and using too many colours that would give someone sore eyes. I’ve found  some neat tips and tricks online to prevent a colour overload.

  1. Stick to 2 main colours, and do not use more than 4 colours. A little goes a long way.
  2. Pick only 1 or 2 main colours (clear and bold), while the rest should be complementary colours (subtle and warm).
  3. When you’re tempted to add more colours,don’t give in- use more shades instead.
  4. Provide ample white space for the eyes to stay relaxed.

Based on this research, I have selected the following colour palettes ( might probably adjust them a little)




Research 2: Projection and Semiotics

In this research post I would like to discuss the use of projection and semiotics.

Semiotics is the use of conveying meaning by using codes and symbols that can be interpreted by the viewers. These images can be iconic, indexical or symbolic. I would like to mainly use indexical and iconic as they can convey the meaning at a glance and do not require too much cultural and social understanding.

I also like the idea of incorporating a displaced code. If I were to continue with my idea on how to make a salad, I would try to use fruit to make up the shape of the international health symbol shown below. Or I would have a mason jar with arms doing weights but the weights are vege’s instead.



Projection is using an image to mentally create a picture. in a way its like connecting the dots to create an image. with infographics I feel this will be  a very powerful tool as you can place information in the shape of object that will create a mental picture that connects to the text. It also displays creativity and can implicitly convey ideas in a clever way without being too obvious.

Below is an example of what I would like to achieve using projectionglobal-carbon-footprint_50290b0baf4ce

Research 1: Infographics

From what we learnt in class, infographics need to visually tell a story without overcrowding and overwhelming the reading with lines of words. The colour, arrangement, typography, images and format all contribute to meaning even before the reader actually begins to look at the words. 

Because we created an infographic that outlines a process, I have decided to choose a topic that isn’t information heavy, but can be expressed and explained simply. I would like to place more emphasis on visual, colour and creating a ‘mood’ within the infographic. To achieve this I will most likely create themed graphics which tell the viewer what kinds of information the piece contains at a glance. I would like to use charts and diagrams to represent a flow, but I do not what to make it look boring by using standard arrows and circles. I would like the diagram itself to look like an image from afar. For example, if I were to talk about the components of an egg I would make the annotated diagram somehow represent a chicken, or a nest or an egg.  

The following images are processes I would like to explore for my assignment