Category Archives: Brief 1 WIP


So the worst thing that could possibly happen.. happened! All my files got corrupted (including my images) and I had to start all over yesterday. Not to fear! I think this turned out to be a good thing! I requested my sister to be my model again for another image, this time I decided to keep it simple and striking. This new image still encompasses all my main themes and ideas from the original, but  instead of placing the focus on the girl, the selfie is brought to life.

I have images of the progress I made once I finished having my meltdown ūüėõ




Concept Thumbnails


This image is meant to show two books on standing up on grass. The one one the left looks amazing and the spotlight is in on it but its ‘roots’ are actually very weak. The smaller book looks at the bigger one and thinks that it is inferior,¬†when in reality its roots are stronger and more developed. This image is meant to portray the idea that what is put up on social media for everyone to see might be extremely aesthetically pleasing, but the real person doesn’t have the same aesthetically pleasing morals, character or reality.



This image is the same take on the first, but instead shows the two faces of one book. The book is opened and you can see a glossy and beautiful face but when you look inside the book, it isn’t all that glamourous. This is to again reinforce the idea of self promotion and reality vs, social media reality,






This image to to explore the idea of there is two sides to every coin. My goal is take picture of a new Zealand dollar coin and superimpose it when two image. The heads will have the view point of what the camera is sees and the other side will either show what the person taking the picture see’s or what others see them as, or what they truly see themselves as.





This image is to show how the selfie on the camera is what ‘fuels’ up the teenage girl. This is to show how young teen girl use the number of likes or comments on social media to give them a sense of self worth. The fuel nozzle will be morphed to look like the thumbs up sign on Facebook. There will be a flap at her side with the petrol symbol or a colour meter going form green to red.





This Final image is similar to the previous, however this image has a girl who is half-girl-half-car. To get her running she needs to fill up from the social media popularity, I will have to get the girl to wear exactly the coloured shirt as the car in order to achieve a photorealistic image.

Communication Objectives

In my last two research posts I looked into the themes behind the article and selected two of them to be my central focus.

1. Value/Self worth online

2. Culture of self promotion/advertising

In my research posts I also covered ideas on how I can use the principles of design to portray my meaning.

In essence, my goal is for the image to be visually striking and to make the viewer challenge the social media effect on teenagers. I would like to take either a futuristic approach on my visual to show the exaggerated long term effects of finding value through ‘likes’ etc. Am example of this is the image below. This image immediately can be seen as a look into the future with even babies using technology and everyone on their own cyber-worlds. The traditional image of a family all smiling and cuddled up in bed is now replaces with disengaged family members. I am aiming for my image to have a similar effect where the traditional ideas of what is ‘normal’ is replaced with something that will soon become normalized.



I am also aiming to use the phrase ‘Dont judge a book by its cover”. According to the Cambridge idioms dictionary this means that¬†you cannot judge the quality or character of someone or something just by looking at them. This phrase ties in nicely with the chosen two themes. In terms of self value and worth, often a book that is lustrous and colourful will be selected over a book that is dull and aging. The new book could be the most boring or ill-written piece and the less visually appealing book might actually be a religious holy book, which is essentially priceless. Although this idiom is metaphorical, I would like to be very literal in my image by actually using books.¬†

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In terms of my other theme; advertising and self-promotion, I feel that the culture of promoting your life and face on social media in order for people to think of you in a certain way can be linked to the idiom. However in light of the article, it is not other people judging us, it is us striving¬†to get others to formulate a¬†desired judgement of us. For example, an insecure and shy girl might post very seductive and bold pictures on Facebook in order for other people to regard her as ‘sexy and confident’ when in reality she is shy. A person who is lonely and has a quiet social life might take lots of pictures of them doing fun and exciting things overseas etc, when in reality they are deprived of company.

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I have chosen my two themes(value and self promotion), the idiom (don’t judge a book by its cover), images (books) and now the challenge is to make it specific¬†to the content within article. The key parts of the article I need to incorporate and possible visual codes I can use are listed below

1. Social media


2. Young teenage girls


3. Selfie




You can’t judge a book by its cover. (n.d.) Cambridge Idioms Dictionary, 2nd ed.. (2006). Retrieved March 20 2015 from




A few weeks ago I happened to overhear a very interesting conversation between a group of young teenage girls. They all had their phones out, and were staring at the same selfie of a girl. The alpha female (who’s picture they were looking at) ¬†instructed all her minions to ‘like’ her photo so it would show up on other peoples news-feeds and she would, as a result, ‘get more likes’. Witnessing such a peculiar conversation really baffled and intrigued me so I ¬†came home and started researching selfies. I was lucky to come across this article (below) which I decided would be perfect for my assignment.

Yes, we all know selfies are a world wide phenomenon with #selfie becoming one of the most used hash tags, but what of the younger generation? It really piqued my interest when this article later went on to cover issues like, narcissism, self-esteem and popularity. I think these ideas can visually be really fun to depict and narrowing the niche for this image down to just the early teenagers will be a healthy challenge.

Article reference:

Walker, M. (2013, August). The Good,the Bad, and the Unexpected Consequences of Selfie Obession. Teen Vogue. Retrieved from

Snippet of Article