My image is all about communicating what Rangoli is the different aspects of a Rangoli design. This infographic shows the basics of Rangoli and how to create a design. My communication objectives are listed below with how I was able to meet them.
The viewer understands that it is an Indian Art form
To achieve this I research all the iconic Indian symbols and decided that the Taj Mahal would immediately communicate to the viewer that this infographic is related to India. I then selected an image the Taj Mahal and I used shapes and vectors to create the silhouette. I chose to give it a bright pink colour so that the eye would be drawn to it first. Because this art form doesn’t use a paintbrush or the like I wasn’t able to use those symbols without creating a conflicting message. Instead I chose to make the central Rangoli pattern very large so that people would know what the finished product looks like.
In addition to visuals, I used typography to create an ‘Indian look’. The font I chose was the oriental-looking Matura that was legible and bold. The normal text font I used had curly serifs that resembled the curls in the Rangoli artwork.
The reader will know what Rangoli is and how to create it himself or herself
I originally intended to annotate the art with dotted lines leading to the information, however this ruined the flow of the image. Instead listed the information in order of how the artwork is created. The outlines first and then the colour. By giving two options of synthetics and natural as well as examples I think I was able to really educate the reader on how and what makes up Rangoli. The right column gave more design information. It talked more about how Rangoli is created rather than what it is made up of.
The reader will be able to clearly navigate through the text and images
With the appropriate headings, the reader will be able to read what information they need quickly. I selected a black colour font for the explanation what Rangoli is so that the reader reads this first. This text is also centralised and right above the main image so it is the first thing they’ll read. The left column is in a darker purple font explaining the materials of Rangoli and the right column builds on this practical knowledge by adding a more cultural and overall aesthetic perspective. By reading the content in the order, they will be able to understand the Rangoli art. The text is centred instead of justified and this is intentional. I wanted to create repetition with the minaret, and allowed the text to taper down to a point like the other images.
The information has a flow to it
I used repetition with the Minaret motif to create unison within the image and to create flow. The top half of the image almost identical to the bottom half which is also reflective of the art form itself as it consists of repeating, symmetrical and geometric patterns. This image is distinctly split into three equal columns that emphasise that the middle column in the main subject due to the use of bright colours contrasted with white.
The colours give a warm and festive vibe reflective of the art form.
The colours I have chosen are similar to what I researched and decided on (see research post 3) I tried to create a colour palette that incorporated warm colours. I decided against red, as it is too much for the eye to take and yellow because it didn’t go well with the other colours. I feel my colours do exude warmth from the image, but also something festive, feminine and fun.
Hey Arielle :)Totally love your concept btw, I really feel like there’s so much you can do to make it look fashionable. The mixed fonts are also a very cool idea, its very magazine-esque. So far I can see that you’re using a lot of grey and dark colours, although this might be great for your theme, pops of bright colour are a great way to draw the eye towards an important part. It will also assist in doing the smaller image 🙂 All the best, I do look forward to knowing more about winter fashion!!
Hey Jaime 🙂 Totally agree with the comment above, your research is great and I love how you try to apply it directly to your assignment. I think your infographic is similar to mine in the sense that we are choosing to explore a different culture. For me personally, I knew the colour scheme had to reflect the country just as much as the information. I think the colour palette you have chosen is fantastic in terms of the travel theme, but I do know that purple and gold are pretty important colours in Thailand. They might helpful in creating meaning if you decided to incorporate them 🙂
Hey Sophia :)I love how you’ve used your colours in a way that suggests a progression. The use of black is pretty cool and i feel that your simple stylistic images are going to be super helpful in creating meaning. My only suggestion is using some place holder to have uniform spacing between all the different boxes and the borders. Some of them are closer to the edge than others. Other than that, i feel that you’ve created a really effective infographic!
Hey Joe :)Really actually like your topic! and how you’ve used simple 2D visuals to communicate it. The Bold colours are great, but just be careful that you dont use too many colours as we were told not to use more than 5. The main reason for this is that colour tells the eye where to look and with too many colours the reader might not look at the information in the way you want them to. Also maybe you could make your title bigger? the eye is drawn first to the puppy haha. All the best looking forward to your final piece of work 🙂
Hey 🙂 really like the way you’ve tried to do an interesting topic!! its not easy to visualise and depict in images, but i think you’re onto a great start! I feel that with the use of circles information doesn’t fit as tight, so spacing might be something to think about. Other than that i look forward to your final product!!
Weisser, W. (2014). Taj Mahal orient sunset building [Online image]. Retrieved May 18, 2015 from http://pixabay.com/en/taj-mahal-orient-sunset-building-392565/
The first image was my original idea, but i felt that the large purple blocks did not add to the infographic. I decided for another approach where i had a large Rangoli design with information around it. My final image will have both sides looking like the left side. I am quite happy with the way its looking, i just have to be selective with how i present my information. I am struggling quite a bit with the program, so with what i know i am trying to make the best of it 😛
I am doing my entire infographic about Rangoli, yet the main image in the infographic so far is the Taj Mahal. I feel like I need a string Rangoli image I can use, but not something that will be overly complicated. I have looked at some designs online, but they are either too complicated or will not fit into my slim column. So i have finally decided to just do my own design. I selected the mango and circle as my main motifs and i played around with a few combinations on paper. Once i found the pattern i liked the most, i was able to create it on Illustrator using basic shapes.
Because I wanted the design to be one of the places the eye is drawn to decided to make it large and allow it to occupy the column in the middle. I then gave it a thick white outline with all the colours used in the image incorporated somehow in the design. I also took a chance a made it asymmetrical in the hopes that it would draw they eye to it.
These are the preliminary designs.
The way you space text is very important to the reader as it need to follow consistency throughout to avoid looking cluttered and meaningless. Often text is justified or alight to the left or right depending on the images it needs to fit around. In order to reduce white space make the infographic look fuller, i will try and make the text fit into the three columns in created. The background i feel draws the eye to the text without having to hunt for it. My only challenge at this point is to select a font that will reflect the ‘indian’ theme as well as a string text colour. I wont be able to use back because its not part of my colour scheme, but looking at using one of the darker shades. I dont think I will justify the font for my image because i would like it to look centred and to tie in the with the Taj Mahal minaret.