My image is all about communicating what Rangoli is the different aspects of a Rangoli design. This infographic shows the basics of Rangoli and how to create a design. My communication objectives are listed below with how I was able to meet them.
The viewer understands that it is an Indian Art form
To achieve this I research all the iconic Indian symbols and decided that the Taj Mahal would immediately communicate to the viewer that this infographic is related to India. I then selected an image the Taj Mahal and I used shapes and vectors to create the silhouette. I chose to give it a bright pink colour so that the eye would be drawn to it first. Because this art form doesn’t use a paintbrush or the like I wasn’t able to use those symbols without creating a conflicting message. Instead I chose to make the central Rangoli pattern very large so that people would know what the finished product looks like.
In addition to visuals, I used typography to create an ‘Indian look’. The font I chose was the oriental-looking Matura that was legible and bold. The normal text font I used had curly serifs that resembled the curls in the Rangoli artwork.
The reader will know what Rangoli is and how to create it himself or herself
I originally intended to annotate the art with dotted lines leading to the information, however this ruined the flow of the image. Instead listed the information in order of how the artwork is created. The outlines first and then the colour. By giving two options of synthetics and natural as well as examples I think I was able to really educate the reader on how and what makes up Rangoli. The right column gave more design information. It talked more about how Rangoli is created rather than what it is made up of.
The reader will be able to clearly navigate through the text and images
With the appropriate headings, the reader will be able to read what information they need quickly. I selected a black colour font for the explanation what Rangoli is so that the reader reads this first. This text is also centralised and right above the main image so it is the first thing they’ll read. The left column is in a darker purple font explaining the materials of Rangoli and the right column builds on this practical knowledge by adding a more cultural and overall aesthetic perspective. By reading the content in the order, they will be able to understand the Rangoli art. The text is centred instead of justified and this is intentional. I wanted to create repetition with the minaret, and allowed the text to taper down to a point like the other images.
The information has a flow to it
I used repetition with the Minaret motif to create unison within the image and to create flow. The top half of the image almost identical to the bottom half which is also reflective of the art form itself as it consists of repeating, symmetrical and geometric patterns. This image is distinctly split into three equal columns that emphasise that the middle column in the main subject due to the use of bright colours contrasted with white.
The colours give a warm and festive vibe reflective of the art form.
The colours I have chosen are similar to what I researched and decided on (see research post 3) I tried to create a colour palette that incorporated warm colours. I decided against red, as it is too much for the eye to take and yellow because it didn’t go well with the other colours. I feel my colours do exude warmth from the image, but also something festive, feminine and fun.