Principles of Design


Principles of Design:

These are the overarching truths of the profession. They represent the basic assumptions of the world that guide the design practice.

I have chosen five principles that I would like to explore deeper so I can effectively utilize them in my visual image. These five are; balance, symmetry, rhythm, proportion and dominance

Balance – visual weight that creates balance in either a symmetrical form or asymmetrical form.

Symmetry – allows for comparison. I will use this principle as I want to compare the idea of real worth vs Facebook like worth in a vertical manner.



Rhythm – when the intervals between elements are similar in size or length.

I feel that having rhythm will help with comparison as they can easily align and compare the adjacent images. For example at a glance you can compare the woman and the mask because they are relatively in line. Progressive rhythm will also show the change in perceptions in teenage girls of what reality and virtual reality is.


I could use this image as inspiration to show evolution from an ape to man on computer to a large computer with the man inside.


Proportion – size matters, by increasing size the importance also increases as it occupies more visual space.


Dominance – visual weight, where eye goes first.

Because my image will be trying to compare reality and virtual reality, a dominant image will not be useful unless the two main comparisons together create the dominant image.


Visual Research References

Information taken from AUT Week 3 power-point slides


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