Semiotics: Use of signs and symbols in communication

“A picture paints a thousands words”

A familiar phrase no doubt, but what is the logic behind it? why is it that an image of a salute conveys more meaning and evokes more emotion than simply writing the word ‘salute’?

Semiotics, the study of signs and symbols aptly explains this phenomenon. Depending on the persons status, culture and age, the same image can have multiple meanings. Over time certain signs like ‘‘ represent standard meanings which the advertising industry relies on to convey messages to the masses through a single image or sequence. Through the process of denotation (the literal meaning) and connotation (what is implied) a person will uncode the information within the image.

In this assignment, I will endeavour to create an image using universally accepted signs and symbols to reduce confusion and that reinforce the main theme of the chosen article. I will also try to combine different symbolic elements within the image to convey the different ideas behind the chosen article.




10 thoughts on “Semiotics: Use of signs and symbols in communication

  1. You have done some great in-depth research and have worded your post very nicely! It was great to read. Whilst planning and creating your image ensure you are still making it visually interesting. Sometimes simple is effective and great, however sometimes a more in-depth image is more appealing to the human eye.

    Liked by 1 person

  2. You’ve provided a really clear and concise description of semiotics here, thanks for helping me understand it more! Rather than using obvious universal symbols, I think your message will have a stronger impact if you were to subtly use semiotics, leaving the image open for interpretation by the viewer. Good luck with the rest of your research 🙂

    Liked by 1 person

  3. Hey there!

    First of all, I believe you’ve made a great choice by reading up on semiotics. Semiotic analysis, although somewhat dry, really helps understand the meaning behind media texts. In time, it may even develop a particular way of thinking about the media which contributes to one’s education as a selective media consumer and a pertinent media producer.
    Although I love the initiative, I believe going more in-depth would have made this even better; I think the post doesn’t really reflect your understanding of semiotics. If I were to write down the definition of “engineering” (“Engineering is the application of scientific, economic, social, and practical knowledge in order to invent, design, build, maintain, research, and improve structures, machines, devices, systems, materials and processes.” – Wikipedia), that wouldn’t make me an engineer, right?

    Thank you and keep up the good work!

    Liked by 1 person

  4. You have made semiotics really easy to understand. I was honestly pretty confused in class when this was mentioned today. Thank you for this! Very useful, cannot wait to see how your image comes out and how the rest of your blog is formatted! 🙂


  5. “A picture paints a thousands words” I totally agree with you.
    A picture can show emotions that can’t be described with words. We can feel and think of what the picture is about without the distraction of words. I reckon sometimes words can “dictate” what we are supposed to think about the picture.


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