“A picture paints a thousands words”
A familiar phrase no doubt, but what is the logic behind it? why is it that an image of a salute conveys more meaning and evokes more emotion than simply writing the word ‘salute’?
Semiotics, the study of signs and symbols aptly explains this phenomenon. Depending on the persons status, culture and age, the same image can have multiple meanings. Over time certain signs like ‘☮‘ represent standard meanings which the advertising industry relies on to convey messages to the masses through a single image or sequence. Through the process of denotation (the literal meaning) and connotation (what is implied) a person will uncode the information within the image.
In this assignment, I will endeavour to create an image using universally accepted signs and symbols to reduce confusion and that reinforce the main theme of the chosen article. I will also try to combine different symbolic elements within the image to convey the different ideas behind the chosen article.